Primal Modern: exquisite design + outstanding service.
OWNER + ARTIST + DESIGNER
OWNER + MARKETING + CLIENT ENGAGEMENT
My work is inspired by direct personal experiences in nature, Eastern art and philosophy, and minimalist modern architecture and design. My love of woodworking came from my father and leather working from my grandparents.
Growing up surrounded by nature I was deeply connected to it at a very early age. The forests, streams, mountains and lakes were my sanctuaries for contemplation and inspiration. After years of pilgrimages exploring remote jungles and scuba diving throughout Southeast Asia, South Pacific, Indonesia, Micronesia and Central America, we moved to Thailand to immerse ourselves in nature and the Thai culture. These experiences are a major indispensable influence to the emotional essence I strive to achieve in every furniture or art project.
I hold a Bachelor of Architecture from the Southern California Institute of Design (SCI-Arc), where I was honored to receive the National AIA Certificate of Merit from the Henry Adams Foundation for design excellence. Throughout my architectural career I've been privileged to work on many great projects such as the LA Cathedral of Our Lady of the Angels, Otis College of Art and Design, the LA Griffith Observatory, and the USC Aquatic Center.
With 25 years of architectural design and construction experience, I founded Primal Modern to integrate my passion for design, nature, precision craftsmanship and the art of making.
Each client is unique, special, and a welcomed guest in our Primal Modern studio...
My professional life has focused on working with industry-leading clients to create memorable and engaging experiences, skills honed at University of Southern California and Kellogg School of Management. My personal life has focused on understanding cultures from across the globe, living in Spain, Mexico and Thailand, and traveling throughout Europe, Egypt, Malaysia, Indonesia, Singapore, Micronesia and Central America.
With a precise eye for detail I have guided customer engagement strategies for clients such as Mercedes-Benz, Lexus and Toyota, including visioning and branding, experiential events, and customer satisfaction campaigns.
My approach with Primal Modern carries on this highly personal approach with our clients' satisfaction as the ultimate goal. Whether it is selecting a dining table for a new home, a custom installation for a boutique hotel, or a one-of-a-kind sculpture as a timeless gift—each Primal Modern piece is made with the utmost attention to beauty and fine detail, and we treat our client requests in the same regard.
We are confident that our clients will be exceptionally pleased with their personal Primal Modern work of art.